1. The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'.
2. The rule of disfiguration: discrediting the opposition by crude smears and parodies.
3. The rule of transfusion: manipulating the consensus values of the target audience for one’s own ends.
4. The rule of unanimity: presenting one's viewpoint as if it is the
unanimous opinion of all right-thinking people; including drawing
doubting individuals into agreement by the appeal of star-performers,
social pressure and by ‘psychological contagion, aka psy-ops.
5. The rule of orchestration: endlessly repeating the same message; in different variations and combinations."
